Kove Studios
Kove Fashion Week
INDUSTRY
Fashion
YEAR
2026
DURATION
4 weeks
2.1M
organic impressions across launch weekend
OVERVIEW
Campaign identity and motion assets for a luxury fashion label's debut at Paris Fashion Week. Included lookbook design and social content system.
THE PROBLEM
Kove Studios was debuting at Paris Fashion Week with a strong collection but no visual identity that matched its ambition. Their existing brand materials felt generic and failed to convey the label's specific cultural references — a blend of West African textile traditions and sharp Parisian tailoring. They needed campaign assets that could stop a sophisticated audience mid-scroll.
THE SOLUTION
We developed a bespoke campaign identity drawing on the geometric precision of Kente weaving patterns, reinterpreted through a high-fashion lens with tight colour discipline and considered typography. Motion assets were built for each major social platform, with platform-specific ratios and timings. The result was a cohesive campaign that felt distinctly Kove and nothing like anyone else at the event.
CLIENT TESTIMONIAL
Hannah, Kove Studios
