BLOOM COSMETICS
BLOOM REBRAND
INDUSTRY
Beauty & Wellness
YEAR
2025
DURATION
8 weeks
320%
increase in online sales within 3 months
OVERVIEW
Full brand overhaul including new visual identity, packaging system, and e-commerce website for a DTC skincare brand targeting Gen Z.
THE PROBLEM
Bloom Cosmetics had grown rapidly through word of mouth but their digital presence hadn't kept pace. Their website was outdated, their visual identity was inconsistent across touchpoints, and they were losing potential customers to better-looking competitors at the exact moment Gen Z beauty consumers were shifting their purchasing online.
THE SOLUTION
We rebuilt Bloom from the ground up — starting with a repositioning exercise that clarified their audience and differentiated their tone, then developing a new visual identity that balanced clinical credibility with playful personality. The new e-commerce site was built with conversion architecture at its core, with product storytelling and social proof integrated throughout the customer journey.
CLIENT TESTIMONIAL
Sarah M., Bloom Cosmetics
