Most websites have the same five problems. Here they are, plainly.

One: Your headline is about you, not your visitor. "We are a leading creative agency specialising in brand transformation" tells the reader nothing useful. "We help ambitious companies look as good as they actually are" tells them whether they're in the right place. Write your headline for the person reading it, not the person who built it.

Two: Your navigation has too many options. Every additional item in your nav is a decision you're forcing on a visitor who doesn't yet know why they should care. Strip it back to the four or five things that matter most. The rest can live elsewhere.

Three: Your call to action is vague. "Get in touch" asks for commitment without offering value. "Book a free 30-minute strategy call" tells someone exactly what they're getting and why it costs them nothing. Be specific.

Four: Your page loads too slowly. A one-second delay in page load time reduces conversions by roughly 7%. Images that haven't been compressed, fonts that haven't been optimised, scripts that load before they're needed — these are fixable technical issues with real commercial consequences. Fix them.

Five: There is no social proof above the fold. By the time a visitor reaches your testimonials page, most of them have already decided to leave. Put evidence of your credibility — a client logo, a result, a quote — somewhere people will actually see it.

None of these are complicated. All of them take less time to fix than you think. Start this week.

Most websites have the same five problems. Here they are, plainly.

One: Your headline is about you, not your visitor. "We are a leading creative agency specialising in brand transformation" tells the reader nothing useful. "We help ambitious companies look as good as they actually are" tells them whether they're in the right place. Write your headline for the person reading it, not the person who built it.

Two: Your navigation has too many options. Every additional item in your nav is a decision you're forcing on a visitor who doesn't yet know why they should care. Strip it back to the four or five things that matter most. The rest can live elsewhere.

Three: Your call to action is vague. "Get in touch" asks for commitment without offering value. "Book a free 30-minute strategy call" tells someone exactly what they're getting and why it costs them nothing. Be specific.

Four: Your page loads too slowly. A one-second delay in page load time reduces conversions by roughly 7%. Images that haven't been compressed, fonts that haven't been optimised, scripts that load before they're needed — these are fixable technical issues with real commercial consequences. Fix them.

Five: There is no social proof above the fold. By the time a visitor reaches your testimonials page, most of them have already decided to leave. Put evidence of your credibility — a client logo, a result, a quote — somewhere people will actually see it.

None of these are complicated. All of them take less time to fix than you think. Start this week.

Most websites have the same five problems. Here they are, plainly.

One: Your headline is about you, not your visitor. "We are a leading creative agency specialising in brand transformation" tells the reader nothing useful. "We help ambitious companies look as good as they actually are" tells them whether they're in the right place. Write your headline for the person reading it, not the person who built it.

Two: Your navigation has too many options. Every additional item in your nav is a decision you're forcing on a visitor who doesn't yet know why they should care. Strip it back to the four or five things that matter most. The rest can live elsewhere.

Three: Your call to action is vague. "Get in touch" asks for commitment without offering value. "Book a free 30-minute strategy call" tells someone exactly what they're getting and why it costs them nothing. Be specific.

Four: Your page loads too slowly. A one-second delay in page load time reduces conversions by roughly 7%. Images that haven't been compressed, fonts that haven't been optimised, scripts that load before they're needed — these are fixable technical issues with real commercial consequences. Fix them.

Five: There is no social proof above the fold. By the time a visitor reaches your testimonials page, most of them have already decided to leave. Put evidence of your credibility — a client logo, a result, a quote — somewhere people will actually see it.

None of these are complicated. All of them take less time to fix than you think. Start this week.